Tracy Tuten, PhD

Departments: Marketing

Tracy Tuten, PhD

Curriculum Vitae

Obtained a doctoral degree at the Virginia Commonwealth University. In 1988, she graduated Business Administration from the East Carolina University, where she later finished a MBA program (in 1990). She is a professor at the East Carolina University. Her fields of specialization are social media marketing and methods of online polling and branding. She published numerous articles in several world renowned marketing journals, such as Journal of Marketing Communications, Psychology & Marketing, Journal of Business Research, and many others. She was a consultant and a professor in Korea, Germany, Argentina and France. Professor Tuten has received numerous acclaims and awards for excellence in teaching from the various institutions.

Publications

  1. Tuten, T. (2008). Advertising 2.0: Social Media Marketing in a Web 2.0 World, Connecticut: Praeger Publishers.; Tuten, T. (Ed.) (in press). Enterprise 2.0: How Technology, E-Commerce, and Web 2.0 Are Changing Business Virtually, Connecticut: Praeger Perspectives.;
  2. Bosnjak, M., Bratko, D., Galesic, M. & Tuten, T. (2007). Consumer personality and individual differences, Journal of Business Research, 60 (6), 587-589. [This piece is the preface to a special issue of the Journal of Business Research, for which I served as a guest editor.];
  3. Tuten, T. & August, R. (2006). Work-Family Conflict: A Study of Lesbian Mothers. Women in Management Review, 21 (7), 578-597.;
  4. Tuten, T. (2006). The Importance of Gay-Friendliness and Its Socialization Influences. Journal of Marketing Communications, 12 (2), 79-94.;
  5. Bosnjak, M., Galesic, M. & Tuten, T. (2007). Personality determinants of online shopping: Explaining online purchase intentions using a hierarchical approach, Journal of Business Research, 60 (6), 597-605.;
  6. Tuten, T. (2006). Expanding the Comfort Zone by Reflecting Diversity in Television Programming. Journal of Research for Consumers, Full paper and consumer version available online http://www.jrconsumers.com/academic_articles/issue_11,_2006.;
  7. Bosnjak, M., Obermeier, D., & Tuten, T. (2006). Predicting and Explaining the Propensity to Bid in Online-Auctions: A Comparison of Two Action-Theoretical Models. Journal of Consumer Behaviour, 5 (2), 102-117.;
  8. Tuten, T. (2008). The effect of reminders on data quality in web-based surveys. In Petrieff, L. & Miller, R. (Eds.) Public Opinion Research Focus, Nova Science Publishers: Huntington, NY, 1-8.;
  9. Tuten, T., Galesic, M. & Bosnjak, M. (2008).Optimizing Response Rates and Data Quality in Web Surveys: The Immediacy Effect and Prize Values. In Petrieff, L. & Miller, R. (Eds.) Public Opinion Research Focus, Nova Science Publishers: Huntington, NY, 149-158.;
  10. Brown, J. & Tuten, T. (2009). I Don’t Know You, But I Trust You: A Comparative Study of Consumer Perceptions in Real-Life and Virtual World. In Solomon, M. & Wood, N. (Eds). Virtual Social Identity and Consumer Behavior. ME Sharpe: Armonk, NY.;
  11. Tuten, T. & Kiecker, P. (2008). Ritualistic Expressions of Love: Gifts for Pets. 2008 Proceedings of the Society for Marketing Advances.;
  12. Tuten, T. (2007). Brand Engagement Via Emerging Platforms in Social Media. 2007 Proceedings of the Society for Marketing Advances.;
  13. Tuten, T., Donohue, T., & Meyer, T. (2007). Teenagers Online: Advertising Implications; Based on Frequency and Enjoyment of Internet Activities. 2007 Proceedings of the Hawaii International Conference on Arts and Humanities.;
  14. Meyer, T., Tuten, T., Donohue, T. (2007). Matching the Right Communication Channels with Different Communication Objectives. 2007 Proceedings of the Hawaii International Conference on Arts and Humanities.;
  15. Tuten, T. & Kiecker, P. (2006). Can Mobile Marketing Shift from Pull to Push? The Potential for SMS as a Direct Response Device. 2006 Proceedings of the Direct Marketing Educational Foundation Educator’s Conference.;
  16. Foster, K., Tuten, T., Keating, M. & Dean, E. (October 2009). Is The Future of Survey Research Virtual? Panel presentation at the Southern Association of Public Opinion Research, Raleigh, North Carolina.;
  17. Tuten, T. & Dean, E. (May 2008). Involvement in Virtual Environments: Explaining Participation in Virtual Social Networks using the Technology Acceptance Model, Presentation at the 2008 Advertising and Consumer Psychology conference, Philadelphia, PA.;
  18. Brown, J. & Tuten, T. (May 2008). I Don’t Know You, But I Trust You, Presentation at the 2008 Advertising and Consumer Psychology conference, Philadelphia, PA.;
  19. August, R. & Tuten, T. (April 2008). The Centrality of Job Satisfaction in Eastern and Western Cultures, Poster presentation at the annual meeting of the Western Psychological Association. Orange County, California.;
  20. Tuten, T. (November, 2007). Leader-Member Exchange in Public Administration. Panel presentation at the annual meeting of the National Academy of Public Administration, Washington, DC.;
  21. August, R. & Tuten, T. (March 2007). Correlates of Family-Work Conflict among Lesbian Women. Poster presentation at the Association for Women in Psychology (AWP) conference, San Francisco, California.
  22. Tuten, T. (2008). Advertising 2.0: Social Media Marketing in a Web 2.0 World, Connecticut: Praeger Publishers.; Tuten, T. (Ed.) (in press). Enterprise 2.0: How Technology, E-Commerce, and Web 2.0 Are Changing Business Virtually, Connecticut: Praeger Perspectives.;
  23. Bosnjak, M., Bratko, D., Galesic, M. & Tuten, T. (2007). Consumer personality and individual differences, Journal of Business Research, 60 (6), 587-589. [This piece is the preface to a special issue of the Journal of Business Research, for which I served as a guest editor.];
  24. Tuten, T. & August, R. (2006). Work-Family Conflict: A Study of Lesbian Mothers. Women in Management Review, 21 (7), 578-597.;
  25. Tuten, T. (2006). The Importance of Gay-Friendliness and Its Socialization Influences. Journal of Marketing Communications, 12 (2), 79-94.;
  26. Bosnjak, M., Galesic, M. & Tuten, T. (2007). Personality determinants of online shopping: Explaining online purchase intentions using a hierarchical approach, Journal of Business Research, 60 (6), 597-605.;
  27. Tuten, T. (2006). Expanding the Comfort Zone by Reflecting Diversity in Television Programming. Journal of Research for Consumers, Full paper and consumer version available online http://www.jrconsumers.com/academic_articles/issue_11,_2006.;
  28. Bosnjak, M., Obermeier, D., & Tuten, T. (2006). Predicting and Explaining the Propensity to Bid in Online-Auctions: A Comparison of Two Action-Theoretical Models. Journal of Consumer Behaviour, 5 (2), 102-117.;
  29. Tuten, T. (2008). The effect of reminders on data quality in web-based surveys. In Petrieff, L. & Miller, R. (Eds.) Public Opinion Research Focus, Nova Science Publishers: Huntington, NY, 1-8.;
  30. Tuten, T., Galesic, M. & Bosnjak, M. (2008).Optimizing Response Rates and Data Quality in Web Surveys: The Immediacy Effect and Prize Values. In Petrieff, L. & Miller, R. (Eds.) Public Opinion Research Focus, Nova Science Publishers: Huntington, NY, 149-158.;
  31. Brown, J. & Tuten, T. (2009). I Don’t Know You, But I Trust You: A Comparative Study of Consumer Perceptions in Real-Life and Virtual World. In Solomon, M. & Wood, N. (Eds). Virtual Social Identity and Consumer Behavior. ME Sharpe: Armonk, NY.;
  32. Tuten, T. & Kiecker, P. (2008). Ritualistic Expressions of Love: Gifts for Pets. 2008 Proceedings of the Society for Marketing Advances.;
  33. Tuten, T. (2007). Brand Engagement Via Emerging Platforms in Social Media. 2007 Proceedings of the Society for Marketing Advances.;
  34. Tuten, T., Donohue, T., & Meyer, T. (2007). Teenagers Online: Advertising Implications; Based on Frequency and Enjoyment of Internet Activities. 2007 Proceedings of the Hawaii International Conference on Arts and Humanities.;
  35. Meyer, T., Tuten, T., Donohue, T. (2007). Matching the Right Communication Channels with Different Communication Objectives. 2007 Proceedings of the Hawaii International Conference on Arts and Humanities.;
  36. Tuten, T. & Kiecker, P. (2006). Can Mobile Marketing Shift from Pull to Push? The Potential for SMS as a Direct Response Device. 2006 Proceedings of the Direct Marketing Educational Foundation Educator’s Conference.;
  37. Foster, K., Tuten, T., Keating, M. & Dean, E. (October 2009). Is The Future of Survey Research Virtual? Panel presentation at the Southern Association of Public Opinion Research, Raleigh, North Carolina.;
  38. Tuten, T. & Dean, E. (May 2008). Involvement in Virtual Environments: Explaining Participation in Virtual Social Networks using the Technology Acceptance Model, Presentation at the 2008 Advertising and Consumer Psychology conference, Philadelphia, PA.;
  39. Brown, J. & Tuten, T. (May 2008). I Don’t Know You, But I Trust You, Presentation at the 2008 Advertising and Consumer Psychology conference, Philadelphia, PA.;
  40. August, R. & Tuten, T. (April 2008). The Centrality of Job Satisfaction in Eastern and Western Cultures, Poster presentation at the annual meeting of the Western Psychological Association. Orange County, California.;
  41. Tuten, T. (November, 2007). Leader-Member Exchange in Public Administration. Panel presentation at the annual meeting of the National Academy of Public Administration, Washington, DC.;
  42. August, R. & Tuten, T. (March 2007). Correlates of Family-Work Conflict among Lesbian Women. Poster presentation at the Association for Women in Psychology (AWP) conference, San Francisco, California.

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