Andrijana Mušura Gabor, PhD

Departments: Executive MBA Program, Executive MBA in HRM, Human Resource Management

Andrijana Mušura Gabor, PhD

Andrijana Mušura Gabor joined Zagreb School of Economics and Management in 2004 right after receiving her Master’s degree in psychology (social psychology). In 2013 she received her PhD degree in the field of economic psychology and decision making. In between, she has spent a considerable amount of time abroad such as on academic exchanges John Carroll University (Cleveland, Ohio), St. Ambrose University (Davenport, Iowa) and the International Faculty Development Program (IESE, Barcelona). Andrijana has obtained additional education in the fields of marketing and management (General management program, Michigan University).

At ZSEM she teaches Performance measurement at the MBA level. From 2007 she is the head of ZSEM’s student satisfaction, job satisfaction and professor/course assessment project. From 2013 she holds a position of the AOL coordinator within the AACSB Assurance of Learning Project. In 2006 she has started and coordinates the SPOT peer mentorship program.

Since 2006 Andrijana has collaborated extensively with numerous Croatian business newspapers and web portals, as being a correspondent for the topics of business and economic psychology, consumer behavior, science of decision making etc. In the area of consulting, research design and policy creation; she collaborates with financial, investment and banking companies. 

Mrs. Mušura Gabor has authored numerous research and scientific works (Mental Accounting, Decision Making, Consumer Behavior), and has been the editor of many books in the area of organizational behavior and business psychology. Through the ZSEM Business Academy, she runs executive educations in the field of business psychology and decision making.

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