Li Choy Chong, PhD

Departments: Executive MBA in HRM, Human Resource Management

Li Choy Chong, PhD

Curriculum Vitae

Dr. Li Choy Chong has been teaching Transformational Leadership at the Zagreb School of Economics and Management since 2010. He is also currently the Chair for International Management, and Director of the Asia Research Center at St. Gallen University in Switzerland, a Senior Advisor to the Office of the Economy at St. Gallen Canton in Switzerland, Academic Advisor to the Vice-Chancellor of Universiti Malaysia Kelantan, and the Executive Director of the ASEAN Learning Network.

During his long and distinguished career, Professor Chong has published dozens of books, chapters in books, journal articles, and other papers; his cumulative number of authored works is well over one hundred. Dr. Chong has also been the recipient of numerous awards for his outstanding work, including the Booz Allen Hamilton Prize, the Journal of Consumer Behavior Best Paper Award, the Consumer Behavior Track Best Paper Award, and others.

Dr. Chong’s areas of interest include International and Strategic Entrepreneurship, Management and Economic Development with a specific focus on Asia, Knowledge and R&D Management, Social Entrepreneurship, and others.

For more:



  1. Chong Li Choy, International Development and International Dependence: A Study of Aid and Social Development in Southeast Asia, Ann Arbor, Michigan: University Microfilm International (262 pp.), 1977.
  2. Chong Li Choy, Open Self-Reliant Regionalism: Power for ASEAN's Development, Singapore: Institute of Southeast Asian Studies, O.P. No. 65 (88 pp.), 1981.
  3. Chong Li Choy, Multinational Business and National Development Transfer of Managerial Knowhow to Singapore, Singapore: Maruzen Asia (133 pp.), 1983.
  4. V. Anantaraman, Chong Li Choy, Stanley Richardson, and Tan Chwee Huat (eds.), Human Resource Management: Concepts and Perspectives, Singapore: Singapore University Press (342 pp.), 1984.
  5. Chong Li Choy, Fostering Industrial Development Through Market Freedom and onsumer Emancipation, Kuala Lumpur: Institute of Strategic and International Studies Malaysia (ISIS ASEAN Series) (18 pp.), 198 6.
  6. Chong Li Choy and Lau Geok Theng, Starting a Small Business in Singapore, Singapore: Singapore University Press (96 pp.), 1988.
  7. Chong Li Choy, Tan Chwee Huat, Wong Kwei Cheong and CarolineYeoh, (ed.), Business Society and Development in Singapore, Singapore: Times Academic Press, 1990.
  8. Chong Li Choy, Managing Productivity in Singapore's Multi-cultural Environment, Singapore: EPB Publishers (Commissioned by the Singapore National Productivity Board), (138 pp.) 1994.
  9. CHONG, Li Choy, Business Environment and Opportunities in China: Shanghai and its surrounding regions, DUV (Gabler Verlag), 1998.
  10. CHONG, Li Choy, with Oliver Kabuth and Klaus Kukovetz, The China Venture: Business Environment and Strategic Considerations, St. Gallen: St. Galler Business Books and Tools, 2001.
  11. CHONG, Li Choy with Peter Lindstrom, New Developments in Emerging Asia: Business Opportunities in New Markets and Technology, St. Gallen: St. Galler Business Books and Tools, 2001. 

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