Curriculum (Executive MBA Program)

First semester:

COURSE

ECTS
LECTURERS

Business Ethics, CSR and Sustainability

3

Kristijan Krkač, PhD, ZSEM

Borna Jalšenjak, PhD, ZSEM

Igor Matutinović PhD, GfK

Managerial Economics

5

Jurica Brajković, PhD, Energy Institute Hrvoje Pozar

Petra Posedel Šimović, PhD, ZSEM

Management of Change and Human Resources

5

Randy Richards, PhD, St. Ambrose University

Ivona Škreblin Kirbiš, PhD, ZSEM

Mirna Koričan Lajtman, PhD, ZSEM

Ivana Drkelić, MBA, Teva Pharmaceuticals Europe

Managerial Accounting and Financial Reporting

5

Branka Remenarić, PhD, ZSEM

Hrvoje Volarević, PhD, HNB

Ivan Čevizović, PhD, ZSEM

Leadership 4

Borna Jalšenjak, PhD, ZSEM

Dan Ebener, PhD, St. Ambrose University

Electronic Business Management

5

Hrvoje Jerković, PhD, ZSEM


Second semester:

COURSE

ECTS
LECTURERS

Operations Management

5

Kristina Šorić, PhD, ZSEM

Goran Oblaković, PhD, ZSEM

Mario Silić, PhD, University od St. Gallen

Financial Management

5

Dario Silić, PhD, Bina-Istra

Igor Gvozdanović, DBA, Platinum Invest

Marketing Strategy / Simulation

5

Maja Martinović, PhD, ZSEM

John Branch, PhD, University of Michigan

Maximization and Measurement of Company Value

5

Goran Oblaković, PhD, ZSEM

Igor Gvozdanović, DBA, Platinum Invest

Strategy 5

Dino Dogan, PhD, ZSEM, Luxembourg School of Business

Mato Njavro, PhD, ZSEM, Harvard University

Markus Menz, PhD, University of Geneva

*ZŠEM reserves the rights to change courses and lecturers

Course description

BUSINESS ETHICS AND CORPORATE SOCIAL RESPONSIBILITY (3 ECTS)

In the Business Ethics and Corporate Social Responsibility Course, students will learn how to recognize moral dilemmas in business, fast formulation of solutions to these dilemmas, all in a transparent manner. Students will also engage in critical analysis of business cases and will learn to make transparent, ethical business decisions. The following concepts are covered in his course: ethical systems, ethical systems, ethical decision making in doing business- all in relation to customers, market, environment, procurement and international business. Furthermore, the place and role of a corporation will be analyzed in terms of its position with respect to culture, religion, tradition, government policy and legislation, etc.

MANAGERIAL ECONOMICS (5 ECTS)

Students will be well trained how to integrate economic theory, decision sciences and functional areas of business administration studies in real world decision making, in their search for the most efficient solutions. Students will also develop the ability to think critically and analytically as well as to use novel analytical tools and models which will allow them to better understand economic concepts, and develop skills used in everyday business.  

MANAGEMENT OF CHANGE AND HUMAN RESOURCES (5 ECTS)

The first course, Management of Change and Human Resources, focuses on the micro aspect of change, as well as psychological resistance to change. In this course, you will cover the basic functions of human resource management by studying your own organization, by working with other, and by completing a project. You will also engage in an analysis of workplaces and job descriptions. The functions covered in this course include: recruiting, selection and introduction to the workplace, employee training, etc.

MANAGERIAL ACCOUNTING AND FINANCIAL REPORTING (3 ECTS)

This course will prepare students/managers for critical and analytical thinking while making business decisions based on currently available information from different types of financial reports. This way, students/managers should be able to use the knowledge they acquire in everyday situations int he companies where they work. This course includes topics such as interpretation and analysis of basic financial reports, cost calculation and the business budgeting process, and interpretation of new concepts used to measure company value for stockholders.

LEADERSHIP (4 ECTS)

Various types of leadership are crucial to the survival of any given organization. With practical examples and role playing, this course places an emphasis on motivation, understanding, interpersonal relationships, and models of communication, change management, listening skills, teamwork, conflict solution, negotiating, time management, goal setting and organizational values.

ELECTRONIC BUSINESS MANAGEMENT (5 ECTS)

This course will focus on e-business technologies and e-business theories that are applicable in today's business environment. Students will, through practical examples, master current e-business concepts, and will learn to build web applications.

STRATEGY (5 ECTS)

The course is based on the following concepts and management strategies: developing a capacity for strategic thinking, estimating alternatives, forecasts and management of strategic change; connecting different managerial disciplines; reactions to acquisitions, outsourcing, decreasing the number of employees, joint ventures, strategic mergers; development, coordination and managing financial, physical and human resources; strategy models, competitive advantage, strategic options.

OPERATIONS MANAGEMENT (6 ECTS)

The students study and develop mathematical and statistical models applied in decision making in production, services, marketing, finance and general business processes. The course emphasizes the creation, development and application of deterministic and stochastic systems in forecasting, production planning, inventory management, maintenance, facility location, assembly line development, critical path method and simulations.

FINANCIAL MANAGEMENT (5 ECTS)

The course is divided into several basic units of crucial importance to financial management such as: basic theoretical concepts of modern finance, valuation and return on investment in securities, portfolio risk securities, valuation of debt and equity options, the theory of capital structure, and analysis of value creation within the company (NPV, IRR, PBP, WACC, EPS) etc. In modern financial theory this course is dealing with modern analysis of corporate securities in the primary and secondary capital markets and financial strategies. Separate financial focus will be on investing in stocks, investing in bonds and real estate. Using input values such as the spread, rating, solvency, capital cost, yield, maturity, business and financial risk objective of this course is to show how the practice works in Croatia and in foreign capital markets to facilitate student understanding and successfully managing the modern corporate finance.

MARKETING SIMULATION (5 ECTS)

Objective of this course is to teach students how to apply a certain marketing strategy, starting with problems faced by a marketing manager. These problems are mainly the following: (1) analyzing marketing opportunities, competition and environment; (2) market segmentation, selecting target markets and developing the marketing mix; (3) marketing strategies to maintain competitive advantage in different market circumstances and product life-cycle stages (introduction, growth, maturity, decline).

MAXIMIZATION AND MEASUREMENT OF COMPANY VALUE (5 ECTS)

This course is designed to help students comprehend the continuing and systematic management of functions within organizations so that they may compete in the corporate world of the 21st century. This course will contain the Capstone computer simulation. The importance of maximizing value for shareholders and its numerous aspects will be discussed using theoretical concepts which will be implemented during this project. Students will control all the aspects of a business: production, sales, marketing, distribution, financing, human resource management, etc.

GRADUATE THESIS (8 ECTS)

The final step in the graduate studies is writing a master thesis in the field chosen by the candidate and mentored by a professor teaching in this area. Before embarking on the research project, the candidate has to submit the proposal for his/her topic, including the methodology used in research. The mentor assists the candidate in the course of his/her research project and completion of his/her thesis.

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