Curriculum (MBA in Management)

First semester:

COURSES

ECTS

FACULTY

Management of Change and Human Resources

5

Randy Richards, PhD, St. Ambrose University, USA

Ivona Škreblin Kirbiš, PhD, ZSEM, Croatia

Electronic Business Management

5

Hrvoje Jerković, PhD, ZSEM, Croatia

Leadership

4

Dan Ebener, PhD, St. Ambrose University, USA

Borna Jalešnjak, PhD, ZSEM, Croatia

Strategy

5

Zlatko Mateša, PhD, ZSEM, Croatia

Managerial Techniques

3

Andreja Brajša Žganec, PhD, ZSEM, Croatia

Business Ethics, CSR and Sustainability

3

Kristijan Krkač, PhD, ZSEM, Croatia

Borna Jalšenjak, PhD, ZSEM, Croatia

Igor Matutinović, PhD, ZSEM, Croatia

 

Second semester:

COURSES

ECTS

FACULTY

Managerial Accounting

3

Ana Šafran PhD, ZSEM, Croatia

Dejan Gostimir, MSc, ZSEM, Croatia

Project Management

5

Siniša Krajnović, PhD, ZSEM, Croatia

Darko Jureković, MSc, Croatia

Nenad Marjanović, PMP 

Marketing Simulation

5

Maja Martinović, PhD, ZSEM, Croatia

Mira Marušić PhD, ZSEM, Croatia

Quantitative Methods for Managers

4

Petra Posedel, PhD, ZSEM, Croatia

Strategies for Managing Human Resources 5

Mirna Koričan Lajtman, PhD, ZSEM, Croatia

Maximization and Measurement of Company Value (Capstone) 5

Igor Gvozdanović, DBA, ZSEM, Croatia

*ZSEM reserves the right to change the courses and the faculty


 

Course description

 

MANAGEMENT OF CHANGE AND HUMAN RESOURCES (5 ECTS)

The first course, Management of Change and Human Resources, focuses on the microaspect of change, as well as psychological resistance to change. In this course, you will cover the basic functions of human resource management by studying your own organization, by working with other, and by completing a project. You will also engage in an analysis of work places and job descriptions. The functions covered in this course include: recruiting, selection and introduction to the workplace, employee training, etc.

ELECTRONIC BUSINESS MANAGEMENT (5 ECTS)

This course will focus on e-business technologies and e-business theories that are applicable in today's business environment. Students will, through practical examples, master current e-business concepts, and will learn to build web applications.

LEADERSHIP (4 ECTS)

Various types of leadership are crucial for the survival of any given organization. With practical examples and role playing, this course places an emphasis on motivation, understanding, interpersonal relationships, and models of communication, change management, listening skills, team work, conflict solution, negotiating, time management, goal setting and organizational values.

STRATEGY (5 ECTS)

The course is based on the following concepts and management strategies: developing a capacity for strategic thinking, estimating alternatives, forecasts and management of strategic change; connecting different managerial disciplines; reactions to acquisitions, outsourcing, decreasing the number of employees, joint ventures, strategic mergers; development, coordination and managing financial, physical and human resources; strategy models, competitive advantage, strategic options.

STRATEGIES FOR MANAGING HUMAN RESOURCES (5 ECTS)

The goal of this course is to have students apply theory in a simulation game. Students will learn how recruitment decisions, employee promotions, education and other factors affect the market position of a company, and what are the consequences for employee motivation, employee turnover, etc. This course will contain the HRManagement simulation.

BUSINESS ETHICS, CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY (3 ECTS)

In the Business Ethics, CSR and Sustainability Course, students will learn how to recognize moral dilemmas in business, fast formulation of solutions to these dilemmas, all in a transparent manner. Students will also engage in critical analysis of business cases and will learn to make transparent, ethical business decisions. The following concepts are covered in his course: ethical systems, ethical systems, ethical decision making in doing business- all in relation to customers, market, environment, procurement and international business. Furthermore, the place and role of a corporation will be analyzed in terms of its position with respect to culture, religion, tradition, government policy and legislation, etc.

MANAGERIAL ACCOUNTING (3 ECTS)

This course will prepare students/managers for critical and analytical thinking while making business decisions based on currently available information from different types of financial reports. This way, students/managers should be able to use the knowledge they acquire in everyday situations int he companies where they work. This course includes topics such as interpretation and analysis of basic financial reports, cost calculation and the business budgeting process, and interpretation of new concepts used to measure company value for stockholders.

PROJECT MANAGEMENT (5 ECTS)

Efficient project management ensures that projects are done within deadlines and budgets, and achieve a satisfactory level of quality. The goal of the course is to introduce students to techniques needed for achieving these three goals. The basic issues and segments of project management that students will master are: the qualities of efficient project manager, typical responsibilities of a manager and a choice of a project, providing and developing projects; development of a detailed work and time plan as well as budget, creating a project team and keeping it together, managing, controlling the quality of the work on the project and risk management; communication between members of a project team, investors and managers; forecasting and avoiding potential problems; specific roles of support services (finances, marketing, procurement, IT support).

MARKETING SIMULATION (5 ECTS)

The goal of this course is to introduce students to practical applications of marketing strategy, starting with challenges every marketing manager faces. Usually, the challenges include: (1) market assessment, competition and conditions that affect sales of products and services, (2) market segmentation, choosing a target market and a marketing mix, (3) strategies through which a competitive advantage is maintained in different market and competitive conditions (introduction, growth, maturity and decline phases). The base of course is a simulation of marketing strategy, Markstrat, in which students will make decisions on their own marketing strategies, with set parameters, on a market experiencing strong competition.

QUANTITATIVE METHODS FOR MANAGERS (4 ECTS)

This course covers the role of statistical deduction in reducing uncertainty in the process of making business decisions. Students will familiarize themselves with the most advances statistical instruments and methods, and then learn to implement these instruments in interpreting statistical data and reports.

MANAGERIAL TECHNIQUES (3 ECTS)

The course almost entirely focuses on practical exercises. It covers three of many different management techniques: presentation, business negotiation and business decision-making. In the first set of lectures, students will develop and hone their presentation skills. After recording and analyzing their speeches, there are also exercises that include video-taping and situation analysis. All these exercises are repeated until students start showing considerable progress. The second set of lectures will focus on important theoretical concepts that will help our students understand the process of negotiation, as well as enhance their negotiating skills. This all is followed by a series of exercises designed to develop negotiating techniques (distributive and integrative negotiation, trust, equity, personal styles, creativity, negotiating with multiple participants, etc). In the part dealing with business decision-making, students will be introduced to intuitive, rational, programmed and non-programmed, and interactive decision-making. Game theory and value-added information in decision-making are all advanced topics that will be introduced to students for the first time in the course of their studies.

MAXIMIZATION AND MEASUREMENT OF COMPANY VALUE (5 ECTS)

This course is designed to help students comprehend the continuing and systematic management of functions within organizations so that they may compete in the corporate world of the 21st century. This course will contain the Capstone computer simulation. The importance of maximizing value for shareholders and its numerous aspects will be discussed using theoretical concepts which will be implemented during this project. Students will control all the aspects of a business: production, sales, marketing, distribution, financing, human resource management, etc.

GRADUATE THESIS (8 ECTS)

The final step in the graduate studies is writing a master thesis in the field chosen by the candidate and mentored by a professor teaching in this field. Before embarking on the research project, the candidate has to submit the proposal of his/her topic, including the methodology used in research. The mentor assists the candidate in the course of his/her research project and completion of his/her thesis.

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